Marketing Degree
Marketing Degree
Learn everything from personal selling and marketing research to advertising and management responsibilities.
Request InformationOur marketing curriculum is based on a customer satisfaction model known as the marketing
concept. You will develop skills in critical thinking, quantitative analysis, and
oral and written communication. You’ll also learn to apply marketing theory.
Our cutting edge marketing program is designed to prepare you for a career in the
following marketing fields:
-
Personal selling
-
Advertising
-
Marketing research
-
New product planning
-
Marketing management in retail and commercial environments
Why a B.B.A. Degree in Marketing?
The bachelor’s degree in marketing is a versatile program in which students learn
everything from personal selling and marketing research to advertising and management
responsibilities. Interactive clubs, honor societies, and paid internship opportunities
enhance your coursework as a marketing student and give you hands-on experience even
before graduation.
About the Marketing Major
Led by faculty within the School of Business, the B.B.A. in Marketing not only prepares students for careers in marketing, but
also cultivates skills in marketing management and administration. Marketing majors
develop skills in critical thinking, quantitative analysis, effective communication,
and the application of marketing theory. Students learn through real marketing case
studies and have the opportunity to apply their marketing understanding to current
issues within real companies.
2024-25 Program Catalog
A minor in Marketing is also available.
Why McKendree?
McKendree University provides you with interactive learning opportunities through
our small class sizes, experienced faculty, and unique internship experiences that
move you beyond the classroom. We are committed to your success in the degree programs
we offer, the internships and extracurricular activities that will set you apart,
and the college experience you’ll get here. Just 25 minutes from downtown St. Louis,
Missouri, McKendree University is located in historic Lebanon, Illinois, and affords
students a host of enriching cultural, career, and entertainment opportunities.
Program Highlights
-
Learn from energetic, talented, and experienced faculty who emphasize strong theoretical applications for marketing practice and performance.
-
Exciting paid internship opportunities give you the chance to network and gain valuable real world experiences.
-
Related clubs and honor societies allow you to meet others and enhance your resume.
Employment Opportunities
Careers in marketing include personal selling and marketing management in retail and
commercial environments, new product planning for manufacturing firms and service
providers, and marketing research for large advertisers, research firms, and advertising
agencies.
Some of the companies our recent graduates are working for include:
- Harley Davidson
- Rend Lake Hotel
- Total Quality Logistics
What Our Students & Alumni Are Saying
“The business professor helps me to understand the concept but also helps me to find
a job.”
~ Bailey Kempwerth
“The school of business gave me proper attention and a tool that helped me to get a full-time job and the job of my choice.”
~ Justin Fix
“The professors create an environment where I can be successful.”
~ Zach Loehr
“Marketing professors take a special interest in their students and make the class interesting.”
~ Elizabeth Dykstra
Interesting Courses
-
Consumer Behavior
-
Personal Selling
-
Sport Marketing
Club Information / Honor Societies
-
Marketing Club - Offers hands-on experience and the opportunity to interact with others in a variety of real world marketing projects. These include conducting situation and competitor analyses, marketing research, promotion design, and other services for local businesses and organizations.
-
Sigma Beta Delta (Business Honor Society) - Promotes higher scholarship in the business discipline and rewards scholastic achievement in business-related subjects.
-
Phi Beta Lambda (Business Service Club) - Encourages career development, civic service, economic education, community involvement, and business advocacy.
Related Programs
Your Student Success Support Team
Key Faculty
Assistant Professor
Piper Academic Center (PAC) 105
(618) 537-6939
bldobill@mckendree.edu
Assistant Professor
Piper Academic Center (PAC) 107
(618) 537-6933
ashelfrich@mckendree.edu
Professor
Chair, School of Business
Piper Academic Center (PAC) 106
(618) 537-6884
jmsampson@mckendree.edu
